User Experience (UX) management enables you to achieve better business results and improve the experience and knowledge your customers have in using a particular product or service. To be successful, the UX manager should deliver improved test scores, which means providing business information such as attitude and care for revenues, growth, costs, etc. Getting feedback from consumers has not only a cognitive character about their experience about the services and products offered, but also increases profits by finding and satisfying customer needs.
Managers who are responsible for consumer experience report how users treat a system and how they feel in this interaction (interconnection). Therefore, trust in User Experience (UX) is a power not only improving the service provided to people but also developing the business itself, and contributes to its profitability.
Why you need a UX Manager
People grew in UX informational architecture, visual design, developers or marketing environment. To take a position that had never existed before means that the market is changing and the business requirements increase. Managers should cope with lots of new challenges in their work alone by discovering, analyzing and using heuristic models. All this helps their work be not only successful for the company, but also for the systematic growth of its profits.
In recent years, analyzing consumer experiences happen every day – not just at the beginning of a project or before a product is released. Companies need surveys of consumer experience throughout the year. Many teams consist of one UX manager, but in the recent years UX teams comprised of many employees have increased, and the need of a manager is a necessity.
Features of UX Manager
UX managers need to balance the internal with the outside of the business. Business results exist in the outside of the organization: what the customers have bought, touched and shared. External results are significant for the company with the information on consistency – what happens to people, processes of interaction and costs.
UX managers help their team, and their team helps them the problems to be solved and the results to help increase the company’s profits. The analysis performed, the assessment of needs and the formulation of the result increase the credibility to the company’s service or product provided. In most cases, the results of their work are more than impressive.
UX managers are interpreters. They link business strategies to consumer experience analysis and vice versa. They interpret the user experience data submitted and build a strategy to improve the provided product. Their role is to motivate employees to pursue business goals, offer ideas, solutions, measures for improvement of services or products offered. If necessary, they can also make a change in the company structure to make the team operate more efficiently.
UX managers calculate and measure data. The analytical approach they use in their practice, the ability to see the dynamics and the perspective, show the depth of business processes and their future development.
UX Managers are creators. They form a team where each member has different knowledge and experience. Creating trust, empathy, and friendship by sharing problems, both of business and personal nature, helps the team become more efficient quantitatively and qualitatively. The quantitative aspect involves increasing and analyzing the information being processed. The qualitative aspect is the conceptual productivity the team members themselves provoke at work.
UX managers approach with understanding. They have the role not only of mentors but also of balancers in daily communication, directing the focus of work on the relevant problems. The innovative role they play is important due to the building of a practical system intended not only to work but also to provide the company with the opportunity to increase its profits permanently.
Where is UX Management applied?
UX management must be mobile – the development of the digital market and innovative approaches in each company will enable professionals in this field to be mobile and flexible.
These managers need to cooperate with more people from the departments. The experience of other managers is a prerequisite for their expertise to be of higher quality and practical relevance in case of critical situations. The product strategy comprises several stages of construction, which is good to agree with the company employees.
UX managers need to identify their practical knowledge and skills – they should characterize consumer experiences. They develop a customer interaction strategy that covers all communication models. The high culture of communication and use of soft skills is a must for a UX manager to be successful.
UX managers should not only be interested in but should also apply the new technologies that are placed on the market. The content of more customer information will increase profits because the product can be modified and changed according to customer requirements. New strategies and problems will emerge, as well as methods to manage them. The use of a Customer Relationship Management (CMR), which will manage the interaction between future and current relationships in the company, will be applied in different companies.
UX managers will have to increase their teams. They must gradually develop methods of work and strategies that will allow them to lead each member of the team without the need to communicate with them on a daily basis.
The existence of the business is based on providing products that are of high quality and demanded by customers. In the future, for the company to be successful and to develop, it will require even closer communication with clients – meeting their needs and improving the product quality.
Reference:
http://adaptivepath.org/ideas/just-what-is-a-ux-manager/